Debra helps women in perimenopause, menopause and beyond (and the trainers that work with them) get the energy and vitality they want for the second and better half. Your energy is based on what you eat, how you move, what you think, and who you spend your time with.

Debra Atkinson is the #youstillgotitgirl who is flipping 50 and changing the way thousands of women think about their second half. She’s the hormone balancing exercise expert and host of the Flipping 50 TV Show and the Flipping 50 podcast. As a master personal trainer, strength and wellness coach with over 30 years fitness industry experience she works with women who are pro-aging with vitality and energy.

She is an international fitness presenter for the International Council on Active Aging (ICAA), IDEA, Can-Fit-Pro, and NSCA and author of hundreds of articles and four books for women flipping 50 including You Still Got It, Girl! The After 50 Fitness Formula For Women, and Navigating Fitness After 50: Your GPS For Choosing Programs and Professionals You Can Trust, and her newest release Hot, Not Bothered can be found at She’s also authored books for the fitness professionals she consults with on marketing and sales. Those titles include: Dollars and Sense of Selling Exercise; How to Make Every Woman over 50 Want You; and The Health and Fitness Professional’s Guide to Social Media.

Debra is a frequent speaker for women’s groups and corporations. She is a frequent contributor for IDEA and NSCA, as well as Huffington post, Share Care, Prime Women, and other media outlets. Read her Flipping 50 blog at Debra is Subject Matter Expert for the American Council on Exercise (ACE), item writer and mentor for ACE’s Medical Exercise Specialist exam, and has served as selection committee member for IDEA’s personal training fitness award and NSCA’s Personal Training Conference planning. Prior to a midlife crisis that led her to focus on helping women have a better second half she taught for 15 years in Kinesiology at Iowa State University and served as Personal Training director for a privately owned club where she supervised over 250,000 personal training sessions and grew the PT revenues by 100K each of six consecutive years.


Conferences, Corporate, Hospital


Fitness Professionals, Allied Healthcare Professionals, Medical Professionals, Women's Associations/Women in Business


  • Voice for Fitness, LLC
  • Flipping 50


  • Active Aging
  • Hormone Balancing Fitness
  • Osteoporosis
  • Women's Health


  • B.S., M.S., Iowa State University Kinesiology/Exercise & Sport Psychology


Author of 5 books, including 2 best sellers:

  • Hot, Not Bothered (Best Seller)
  • You Still Got It, Girl! (Best Seller)
  • Dollars and Sense of Selling Exercise
  • How to Make Every Woman over 50 Want You
  • The Health and Fitness Professional’s Guide to Social Media