8/21/18 WEBINAR | Evolution of the Fitness Industry


Tuesday, August 21
10:00am PST / 1:00pm EST

If you can’t attend live, you can purchase the webinar and be sent a recording following the live presentation. Recording is sent within 24 hours of live presentation.

Presented by Bill McBride

This webinar will touch on what has stayed the same in the fitness/wellness industry over time, what has changed, and what we can look forward to in the very near future. Co-founder, President and CEO of Active Wellness Bill McBride will share the foundation of our beginnings, our evolution, and what is possible in a new era of opportunity. We are poised to be of greater service with the ability to monetize the good work we do on a much broader scale. We all know that “selling” is “solving” – no one wants to be sold (or sell!). ​​Explore the significance of ​​helping people into new lifestyles of exercise, wellness, well-being, activity and healthy behaviors and learn how your contribution to the industry is making a difference.

Webinars are free for MFN professional membersLog in to your account, and click “FREE Educational Webinars” (under Member Areas) for free registration.



Bill is a health club industry veteran with over 25 years of experience leading and managing all aspects of commercial health clubs, medical fitness centers, residential, community, multi-tenant and corporate fitness sites.

He co-founded Active Sports Clubs and Active Wellness, LLC and owns a health club consultancy – BMC3. Bill has served as Chairman of the International Health, Racquet & Sportsclub Association (IHRSA) Board of Directors, President of the Mid-Atlantic Club Management Association (MACMA) and served on the Industry Advisory Board for the American Council of Exercise (ACE).

Bill is actively engaged as an author on industry education, serves on several Advisory Boards and speaks regularly on industry topics throughout the world.