WEBINAR | Capitalizing on “The Middle Ground” Between Fitness and Medicine


This webinar was broadcast May 8, 2018. Your purchase of this webinar will enable you to download a recording. You must download the recording within 30 days of purchase.

A CEU quiz for this webinar is available for purchase via Fitness Learning Systems. Quiz link is included in your confirmation email.

Presented by Phil Kaplan, Founder of A.L.I.V.E. Across America

While the conventions of allopathic medicine steer those who struggle with chronic disease toward pharmaceutical interventions, the fitness field has historically worked with healthy individuals and has not prepared its practitioners to address “disease reversal.” As you’ll come to understand in this session, chronic disease evolves along a continuum, and beyond a “tipping point,” mal-adaptation of the endocrine system may prevent the anabolic, ergogenic, and fat liberating effects personal trainers have come to expect from exercise.

In this session, health practitioners and personal trainers will come to re-think the way we “treat” the unwell, especially those who are functional, working, and outwardly “normal” despite irregularities in blood sugar, blood pressure, or hormonal imbalances. Attendees will learn:

  • What Six Points MUST be addressed in any program aimed at reversing movement along the “Disease Continuum” (back toward optimal health)
  • How we can address the root cause of chronic disease, using select exercise protocols proven to reverse inflammation
  • How personal trainers with a select knowledge and an enhanced skill set can command fees previously reserved for medical professionals and deliver extreme value both in practice and in education
  • How we can use an enhanced understanding of the sympathetic / parasympathetic response to deliver outcomes including quantifiable shifts in fat loss, recovery, and energy
  • How fitness professionals and medical professionals can connect to best serve the client /patient while facilitating compliance in vitally important lifestyle shifts without challenge and without resistance

This session will change your thinking about how we interact with clients and open you up to an entirely new understanding of how we create professional rapport and extreme value. It will empower personal trainers to re-examine the ceiling on their income and see a new level of potential both in terms of client outcome and professional reward.

Webinars are free for MFN professional membersCLICK HERE to log in to your account, or CLICK HERE to learn more about becoming a member.



Phil Kaplan is a 30-year veteran of the fitness field and a pioneer in the realm of Personal Training.  The first Lifetime Achievement Award Recipient from Personal Fitness Professional, he’s appeared on over 1000 TV and radio shows sharing “the Fitness Truth.” Through seminars, articles, appearances, and programs, Phil paved the way for personal trainers setting a model for Professional Excellence and establishing oft-imitated paradigms for “selling fitness” in health club, corporate, and studio settings.  With extensive experience as a health club owner, media personality, author, and international speaker, he’s gained rare insights into the elements of mind, body, and spirit that integrate to manifest positive physical change and has created programs with unprecedented levels of outcome and compliance including TRANSFORM (over 75,000 copies sold) and The ANSWER.  In 2012 Phil launched his A.L.I.V.E. Program as an exercise and eating intervention aimed at helping reverse chronic disease in a 21st century “unwell” population and he’s since paved the way for “the space in between” fitness and medicine.  As a consumer advocate and a staunch proponent of “healing through movement, nutrition and environment,” through his newest “Be Better” and “TransGenesis” Programs, he continues to educate medical and fitness professional in the power health practitioners have to move our population away from dis-ease, and the power Personal Trainers have to command the reward they deserve.